© Scriptogram, loci anima

Our mission

Consulting services and intermediary for the project owner for the development of building in the center of Hudson Square District, New York – over 18.580m² luxury housing building and 1.000m² of services situated at ground level. Our mission: consulting with the project owner for site strategy and building programming, selecting architects and designers best suited for the project, preparing the competition requests for qualifications, interface between the project owner and the architect during the negotiation of the architect’s contract.


Design Architect: loci anima, Local Architect: Adamson Associates, Structural Engineer: Tocci, HVAC Engineer: Stantec, Facade Engineer: Hoffman, Botanist: Patrick Blanc

Stage of completion: 2020 delivery
City: New York, USA


The approach of loci anima is based on a preference of the simple materials that have undergone noble treatment, the absence of ornaments and the quest for the essential. 16-inch (40cm) long bricks made of light sandy-gray clay and inspired by the colors of the Hudson River have been specially designed to respect the spirit of the place. It is a refined vision of form and material that makes it a truly contemporary building. It perfectly integrates the neighborhood tradition – industrial, but also artistic, mixing tradition and innovation.

Loci anima has built a fairly classic building, inspired by the image of a stereotypical building of the 19th century in industrial brick. That’s what gives this tower this singular design, as if it were bigger than it really is.

The apartments are designed so that their large openings capture the view, the light, the wind, and the reflections of the Hudson River that make up the specificity of this location. To ensure that all apartments benefit from natural light and sunshine, including those facing each other, the architectural approach was to multiply the angles of the construction in order to offer double views, at least one of which facing the Hudson River. It seemed equally essential that the upper floors, enjoying a magnificent view, benefit from a double exposure. Thus, the facades were built using a typical New York method, on a “basic” repetition grid. The proportion of glazed facades is therefore quite remarkable and represents 60% of the surface of the tower.